PECM Hospital Foundation unveils campaign brand

briar boyceUncategorized

A few months ago, the Prince Edward County Memorial Hospital Foundation undertook a process to create a look and feel for our new hospital capital campaign. We wanted it to have its own brand so it would stand out and be instantly recognized as the symbol of our community-wide efforts.

We invited creative firms in the County to submit tenders and we selected the Vaughan Group as the agency to do the work for us. You’ve never seen people work harder to produce creative ideas. Daniel, David and Barbara Vaughan – thank you for your incredible creativity and patience.

Then we took the best and most interesting of those ideas and we asked people from all over the County to participate in focus groups to give us their ideas and their preferences….and with all that input, a clear favourite emerged. And then we kept it a secret. Until now.

It gives us great pleasure, on behalf of the Foundation and the many people who participated in our focus groups to unveil our campaign theme and logo….and here it is.

Back the Build … Give to Your New County Hospital.

Over the next weeks and months, you’ll begin to see this theme leading the charge for the Foundation’s capital campaign.

We hope you rise to the call to action and dig deep to help us reach our goal. This new hospital is an investment in Prince Edward County and our citizens…. present and future. It’s an investment in quality heath care and a huge investment in our economic growth and vitality. We are so grateful the Huff family understands the merits of this investment and so appreciative of their leadership in our community.

For more information, please read our attached brochure or sign up to receive e-mail updates:

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Campaign webpage:

For more information:
Marthe Robertson, capital campaign manager
613-476-1008 ext. 4502