PECMH Foundation “all smiles” after Smile Cookie Campaign

bboyce • October 12, 2022

PICTON, October 12, 2022 - It’s the treat that keeps on giving!

The 2022 Smile Cookie results are in and they’re sweeter than ever.

Tim Hortons’ annual Smile Cookie Campaign raised $13,007 for the Prince Edward County Memorial Hospital Foundation (PECMHF). Topping the 2021 result by $2,735, this is the best Smile Cookie result that has been raised locally to date!

“This year’s campaign was a record-breaking success and it wouldn’t have been possible without the loyal support of our customers and our dedicated staff who worked tirelessly to create those 13,007 smiles to Back the Build for our new County hospital,” said Paul Massey, owner of the Picton and Wellington Tim Hortons.

The campaign ran for one week from September 19 to 25. Both the Picton and Wellington restaurants designated the proceeds of their $1 chocolate chunk cookie sales to the PECMH Foundation for the ninth consecutive year. Tim Hortons has supported the hospital foundation’s equipment fund and now the new hospital for over 20 years.

This year’s Smile Cookie campaign pushes Tim Hortons’ cumulative giving to $66,264.

“The relationship we have with our local Tim Hortons family is very special,” said Shannon Coull, executive director of the PECMH Foundation. “Paul Massey, his family and the staff at Tim Hortons’ continue to invest in local healthcare, which is an investment in our community’s quality of life. This gift, made possible by all the customers who enjoyed cookies throughout the Smile Cookie campaign, will have an impact on the future of healthcare delivery in our community.”

“Thank you to Paul Massey and to all of the amazing donors for their positive support of our hospital. You all put a smile on our face with this year’s fantastic result,” said Libby Crombie, Back the Build campaign cabinet member. “Every donation, no matter the size, helps get us closer to reaching our $27M fundraising goal for the new hospital. With over $20.7M raised to-date, this gift from Tim Hortons will help ensure we have a new, leading-edge hospital armed with the best medical equipment possible.”

The Prince Edward County Memorial Hospital Foundation is raising $27M to help build a new hospital in Prince Edward County. The new 96k square foot hospital is projected to open in 2027. Donations received between now and 2027 will help to purchase the major medical equipment needed in the new hospital and incorporate environmental sustainability enhancements and smart technology into the design.

The Prince Edward County Memorial Hospital Foundation is a charitable organization dedicated to raising funds to advance health care for the patients of the hospital and the people of Prince Edward County.

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Pictured on the future site of Prince Edward County’s new hospital from left: Shannon Coull, executive director of the PECMH Foundation; Paul Massey, Tim Hortons store owner and Back the Build Campaign Cabinet member; Libby Crombie, Back the Build Campaign Cabinet member and Briar Boyce, senior development officer with the PECMH Foundation.

Photo: Sue Vincent.

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